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Adam Simmons provides managers in the public transport sector with practical planning tools to develop & improve their business. Includes railways, ferry, long distance bus/coach and air transport, with advice on pricing, strategy, marketing, linear programming, regression analysis, queuing theory & investment appraisal. These methods apply globally across the industry
If you work in operations, finance or marketing in any part of the public transport sector, this book was written for you. Adam Simmons provides a set of practical business planning tools aimed at developing a business in the public transport sector, primarily – railways, ferry, long distance bus/coach and air transport services. Business planning is a combination of many closely intertwined management disciplines, so chapters include advice on pricing and product strategy, marketing, linear programming, regression analysis, queuing theory and investment appraisal techniques as well as economics. All have impact on assessing changes in supply, demand, revenue and costs, so it is important to be aware of these techniques and understand how what they monitor affects the overall health of any business. The book demonstrates how they can be applied across the public transport industry. Examples taken from all over the world show that the issues discussed are relevant to more than a single country, region or city and work for the whole industry, globally.
|Number of Pages||416|