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Business Planning in Transport

(1 customer review)

by Adam Simmons

Adam Simmons provides managers in the public transport sector with practical planning tools to develop & improve their business. Includes railways, ferry, long distance bus/coach and air transport, with advice on pricing, strategy, marketing, linear programming, regression analysis, queuing theory & investment appraisal. These methods apply globally across the industry

25 in stock

Meet The Author

"Adam Simmons MBA MSc BSc - With thirty years in the Public Transport Industry, Adam Simmons MBA MSc BSc has worked on major passenger, freight and infrastructure projects across 5 continents. As a lecturer, tutor and practitioner in the field, Adam’s writing is filled with practical information drawn from experience. Up until 1988, Adam Simmons MBA MSc BSc worked in two British transport companies, British Rail and London Transport. Since then, he was involved in several franchising competitions for rail services in Great Britain. He has also worked on the other side of the fence, particularly in auditing revenue and performance models for the Department of Transport and Network Rail. On the international front, Adam worked on major passenger, freight and infrastructure projects on all five continents. He was involved in transport and corridor studies throughout Africa as well as the Caribbean, Southeast Asia and Europe and he participated in studies concerning the political and structural aspects of transport infrastructure, demand forecasting and economic/ financial analysis (including cost-benefit analyses). In addition, he has undertaken European aid projects on ex-post evaluation and institutional restructuring. In addition to several other projects, Adam is currently employed by Warwick University as a Teaching Associate in Modelling for Management and by Birmingham University, in a similar role, for Service Operations Management and by the Institute of Railway Operators (UK) as a tutor in Railway Economics and Business Organisation. He has also worked part-time as a lecturer at Westminster University Business School and as a freelance lecturer elsewhere in the London area on a wide array of subjects including quantitative analysis for marketing, services marketing, business strategy and financial management. His books include:- Realistic Business Forecasting and Business Planning in Transport. Both are University Text books and are considered essential reference books for any business wanting to consolidate their business and expand "

If you work in operations, finance or marketing in any part of the public transport sector, this book was written for you. Adam Simmons provides a set of practical business planning tools aimed at developing a business in the public transport sector, primarily – railways, ferry, long distance bus/coach and air transport services. Business planning is a combination of many closely intertwined management disciplines, so chapters include advice on pricing and product strategy, marketing, linear programming, regression analysis, queuing theory and investment appraisal techniques as well as economics. All have impact on assessing changes in supply, demand, revenue and costs, so it is important to be aware of these techniques and understand how what they monitor affects the overall health of any business. The book demonstrates how they can be applied across the public transport industry. Examples taken from all over the world show that the issues discussed are relevant to more than a single country, region or city and work for the whole industry, globally.

Weight 0.75 kg
Dimensions 3 × 14 × 21.6 cm

Number of Pages

1 review for Business Planning in Transport

  1. Adrian Caltieri

    an excellent addition to the library of managers and students

    4.0 out of 5 stars“Business Planning in Transport” by Adams Simmons is an excellent addition to the library of managers and students involved Posted to Amazon UK By Adrian Caltieri on 23 Jun. 2017
    Format: Kindle Edition
    “Business Planning in Transport” by Adams Simmons is an excellent addition to the library of managers and students involved in the fields of operations, economics, marketing and business forecasting in the passenger transport industry. This book provides managers and students with a veritable toolkit for dealing with the issues posed in modern business planning. There is a high degree of analysis with examples from all modes of passenger transport, not just in the UK, but in Europe and worldwide.
    The reader is taken through topics starting with the fundamentals of effective data presentation, followed by an in-depth review of economic aspects of transport demand. Quantitative methods and analysis are covered giving the reader further tools before moving on to investigate successful marketing strategies, business forecasting and finally investment appraisal techniques.
    Each section of the book contains exercises, many based on case studies, (with answers at the back!) to enable students to re-enforce their learning.
    Adam brings his experience to bear having gained this initially with British Rail and London Transport and more recently with Network Rail and the UK Department for Transport. In addition he has advised on transport projects in five continents and held academic positions with several UK Universities.
    This book is a must read for any student of transport at degree or post graduate level.

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