If you work in operations, finance or marketing in any part of the public transport sector, this book was written for you. Adam Simmons provides a set of practical business planning tools aimed at developing a business in the public transport sector, primarily – railways, ferry, long distance bus/coach and air transport services. Business planning is a combination of many closely intertwined management disciplines, so chapters include advice on pricing and product strategy, marketing, linear programming, regression analysis, queuing theory and investment appraisal techniques as well as economics. All have impact on assessing changes in supply, demand, revenue and costs, so it is important to be aware of these techniques and understand how what they monitor affects the overall health of any business. The book demonstrates how they can be applied across the public transport industry. Examples taken from all over the world show that the issues discussed are relevant to more than a single country, region or city and work for the whole industry, globally.
Realistic Business Forecasting£42.50
by Adam Simmons
Realistic Business Forecasting’ bridges the gap between the academic methodology of forecasting and the practical application of these techniques in any business.Adam Simmons has created a practical and accessible guide for any business large or small, in any sector, to help them build their strategies, in advance, based on ‘Realistic Business Forecasting’.
You can also buy the full eBook for £26.99 here
Adrian Caltieri –
an excellent addition to the library of managers and students
4.0 out of 5 stars“Business Planning in Transport” by Adams Simmons is an excellent addition to the library of managers and students involved Posted to Amazon UK By Adrian Caltieri on 23 Jun. 2017
Format: Kindle Edition
“Business Planning in Transport” by Adams Simmons is an excellent addition to the library of managers and students involved in the fields of operations, economics, marketing and business forecasting in the passenger transport industry. This book provides managers and students with a veritable toolkit for dealing with the issues posed in modern business planning. There is a high degree of analysis with examples from all modes of passenger transport, not just in the UK, but in Europe and worldwide.
The reader is taken through topics starting with the fundamentals of effective data presentation, followed by an in-depth review of economic aspects of transport demand. Quantitative methods and analysis are covered giving the reader further tools before moving on to investigate successful marketing strategies, business forecasting and finally investment appraisal techniques.
Each section of the book contains exercises, many based on case studies, (with answers at the back!) to enable students to re-enforce their learning.
Adam brings his experience to bear having gained this initially with British Rail and London Transport and more recently with Network Rail and the UK Department for Transport. In addition he has advised on transport projects in five continents and held academic positions with several UK Universities.
This book is a must read for any student of transport at degree or post graduate level.